Aquatic Invasive Species
Aquatic Invasive Species (AIS) is an important issue with serious financial, social and ecological impacts for Alberta. Effective communication is critical to helping educate the general public, especially boat owners, about key facts and important actions needed to address the situation. ACA is helping Alberta Environment and Parks with an awareness campaign about AIS. In particular, we are promoting their “Clean Drain Dry” campaign, targeted at informing the general public on how to identify and prevent the spread of AIS, especially zebra and quagga mussels. In 2014/15 we promoted the campaign through multiple channels including Conservation Magazine, Discover Alberta’s Wild Side: Annual Outdoor Adventure Guide, Facebook, and our e-newsletter.
Alberta Environment and Parks
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