Advertising and Marketing

Advertising is key to achieving a number of long-term goals within the Strategic Business Plan, primarily to increase public recognition of ACA’s brand; to increase conservation awareness by creating positive profiles of hunting, fishing, and trapping; and to develop corporate partnerships. Project or event promotional advertising engages various audience targets and supports ACA’s public brand recognition. Our “It’s an Alberta Thing” campaign is a direct approach for establishing relationships with stakeholders that is non-government and contemporary. This is significant for keeping conservation valued within today’s varied priorities and cultures.

Advertising supports several ACA programs, projects, and events that include: Report A Poacher, Alberta Discover Guide, ACA Fish Stocking project, Taber Pheasant Festival, 2 peregrine cameras, Corporate Partners in Conservation Program, ACA/4-H Pheasant Raise and Release Program, and Kids Can Catch Program.



Annual Summaries

We are working hard to upload all past summaries. If there is a report you would like to see that isn't presently here, please email

Title Year Category
Advertising and Marketing 2019-2020 4
Advertising and Marketing 2020-2021 4