Advertising and Marketing

Advertising is key to achieving a number of long-term goals within the Strategic Business Plan, primarily to increase public recognition of ACA’s brand; to increase conservation awareness by creating positive profiles of hunting, fishing, and trapping; and to develop corporate partnerships. Project or event promotional advertising engages various audience targets and supports ACA’s public brand recognition. Our “It’s an Alberta Thing” campaign is a direct approach for establishing relationships with stakeholders that is non-government and contemporary. This is significant for keeping conservation valued within today’s varied priorities and cultures.

Advertising supports several ACA programs, projects, and events that include Report A Poacher, Alberta Discover Guide, ACA’s Fish Stocking project, Taber Pheasant Festival, ACA’s Wildlife Cameras project, aeration thin ice warnings, the Corporate Partners in Conservation Program, grazing tenders, and the Kids Can Catch project.

Partnerships

N/A

Annual Summaries

Title Year Category
Advertising and Marketing 2019-2020 4
Advertising and Marketing 2020-2021 4
Advertising and Marketing 2021-2022 4