General Advertising

Advertising is key to achieving a number of long-term goals within the Strategic Business Plan, primarily increasing public recognition of the ACA brand; conservation awareness, creating positive profiles of hunting, fishing, and trapping; and developing corporate partnerships. Project/event promotional advertising engages various audience targets and supports ACA public brand recognition while the “It’s an Alberta Thing” campaign is a direct approach for establishing relationships with stakeholders that is non-government and contemporary. This is significant to maintaining conservation as valuable to today’s varied priorities and cultures.

Annual Summaries

We are working hard to upload all past summaries. If there is a report you would like to see that isn't presently here, please email

Title Year Category
General Advertising 2014-2015 4
General Advertising 2015-2016 4
General Advertising 2017-2018 4
General Advertising 2018-2019 4