Advertising is key to achieving a number of long-term goals within the Strategic Business Plan, primarily increasing public recognition of the ACA brand; conservation awareness, creating positive profiles of hunting, fishing, and trapping; and developing corporate partnerships. Project/event promotional advertising engages various audience targets and supports ACA public brand recognition while the “It’s an Alberta Thing” campaign is a direct approach for establishing relationships with stakeholders that is non-government and contemporary. This is significant to maintaining conservation as valuable to today’s varied priorities and cultures.
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