ACA’s main websites (www.ab-conservation.com, www.magazine.ab-conservation.com, www.albertadiscoverguide.com, www.reportapoacher.com) provide accessible gateways to information about our work that engages users and profiles our conservation research, member groups, corporate and conservation partners, events, and publications. The websites are tools we use to increase ACA’s profile, one of the long-term goals of ACA’s 10-year Strategic Business Plan. All are updated regularly (almost daily in the case of www.ab-conservation.com) with new information that highlights our work in a timely manner. We are constantly evaluating and discussing updates, both minor and more extensive, as well as making sure all of the websites present information in the most user-friendly way possible. We monitor and track Google Analytics and provide monthly updates to the ACA Management Team. Overall, the websites are working well as gateways to information about ACA, and website traffic is increasing at impressive rates.
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