Annual Outdoor Adventure Guide
The Alberta Discover Guide is a free annual publication. We print 80,000 copies and distribute them by the May long weekend by mailing out to subscribers. Guides are also distributed at trade shows, and by hunting and fishing licence retailers across Alberta. The 2014/15 Guide featured 746 Conservation Sites anyone can access for outdoor recreational activities like hunting, fishing, hiking, foraging, photography, etc. The Guide is also available online through its own website, where users can easily search for fishing and hunting opportunities within the sites as well as access a map and Google directions to each site. It promotes the value of habitat conservation and the benefits of securing habitat for wildlife. It is also one of the ways we work towards increasing ACA’s profile in Alberta, which is one of the long-term goals in ACA’s 10-year Strategic Business Plan. Other program areas (Fisheries, Wildlife, Land, Business Development) use the Guide as a tool when reaching out to potential donors and/or partners. The 2014/15 issue met great success though all time high advertising sales and complete print run distribution. An additional 40,000 copies of the 2015 issue was printed and is being distributed to the end of the calendar year. The publication date for the Guide has been changed from May to January. The publication will follow the calendar year affording a full year of media for advertisers, increased trade show distribution and better publication workflow within communications.
Alberta Fish & Game Association, Ducks Unlimited Canada
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|Annual Outdoor Adventure Guide||2014-2015||4|
|Alberta Discover Guide||2015-2016||4|
|Alberta Discover Guide||2016-2017||4|