2008 Advertising Campaign

Take Time for Tradition
In August of 2008, we launched a new advertising campaign “take time for tradition” to remind people of the traditional values associated with hunting and fishing. For many, spending time outdoors with friends or family and connecting with nature has become a thing of the past. Yet these are often the most memorable moments someone may recount. The campaign was designed to invoke those memories and encourage those who have hung up their fly rod or tucked away their shotgun, to take the time to experience enjoyment of hunting or fishing again.




 


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