Alberta Discover Guide

The Alberta Discover Guide is a free, annual publication that provides outdoor enthusiasts with a list of conservation sites that can be accessed primarily for hunting, fishing, and hiking. The sites are private land owned by ACA or its conservation partners, or public land that is managed by ACA on behalf of the Crown. All sites are available for public use and have been made available through conservation efforts by ACA and its partners.

The publication is a major project for ACA’s Information, Education, and Communications Program. Advertising is coordinated and produced for free for ACA member groups. Editorial content is developed and written in‑house. The communications team coordinates print production and updates and maintains the subscription database. For 2021/22, we printed 35,000 copies of the guide to mail out to subscribers and to distribute to hunting and fishing licence retailers across Alberta. The guide is also available online and as an app. There were 172,469 page views of www.albertadiscoverguide.com between April 1, 2021, and March 31, 2022.

Partnerships

Advertisers, Alberta Fish & Game Association and affiliated clubs, Ducks Unlimited Canada

Annual Summaries

all programs fish program wildlife program land programs communications