Harvest Your Own
Alberta is one of the few jurisdictions in North American seeing a growth in the number of hunters. This increase is often attributed to an interest in organic and local food, and hunting as a way to actively and ethically source your own protein. New hunters, in particular men, women and youth from urban areas, may not have a network of family and friends to help them learn to hunt. Harvest Your Own aims to provide new hunters with timely and relevant content that will help them get started and have success in the field and kitchen. In 2019/20, Harvest your own 2 increased its social media audience to 2,985 (+320) Facebook followers, 696 (+263) Instagram followers, and 255 (+63) Twitter followers.
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|Marketing Campaign: “Harvest Your Own”||2016-2017||4|
|Marketing Campaign: Harvest Your Own||2017-2018||4|
|Harvest Your Own||2018-2019||4|
|Harvest Your Own||2019-2020||4|